Marketing on Autopilot: The Power of AI for Small Business

In today’s fast-paced digital landscape, technology is constantly evolving and it can be difficult to keep up with change – particularly if you’re running a business.

If there’s one tech advancement that all small businesses should embrace in 2025, it’s the adoption of artificial intelligence (AI) into business operations and marketing.

No matter the industry, AI can work tirelessly in the background, automating time-consuming tasks and allowing busy owners and operators to focus on high value activities and initiatives to help their business survive and thrive in tough economic times.

Enter AI: The intern that never sleeps

Could this be the newest addition to your team? An AI-powered marketing tool, like any good intern, is eager to help but it’s important to remember that it’s still learning the ropes. 

Before AI, marketing was more manual and often felt overwhelming to small business owners. Whilst it won’t know your business like you do, AI can not only save time-poor business owners hours each week, it can work in the background on marketing activities that you rarely find time to do.

AI to the rescue: Writing, scheduling and automating

While AI-powered marketing and automation tools can create greater efficiencies for small business owners, it doesn’t have to (and probably shouldn’t) be trusted with everything. After all, AI won’t know your customers or your competitors like you do and it’s important to consider the confidential nature of the content you’re inputting into the AI tool that you’re using. 

AI is great at researching and creating content when your creativity needs a boost. Let’s take a look at where AI can support small businesses in particular:

• Content generation: AI can suggest topics tailored to specific business stories, create compelling subject lines to improve open rates, and draft content for various channels – including email, social media, newsletters, and SMS. By combining some or all of these elements in your next campaign, your content can be seen by more eyes – allowing better cut-through, improving brand recognition and increasing ROI.
• Social media posts: AI can summarise emails and other online content such as blog posts or key product pages on your website for sharing on social media. This means you can quickly and easily post new social content on a regular basis – ‘feeding the algorithm’ and keeping your growing list of followers engaged. AI can also help you create and automatically schedule content optimised for the best engagement.
• Personalisation: A recent study indicates that almost 9 out of 10 marketers report a positive ROI after implementing personalisation in their campaigns. Leveraging AI to segment contacts based on shared interests, actions, or characteristics helps SMB owners create more targeted content that appeals to different groups. Furthermore, a great email marketing platform (like Constant Contact) will let you use data such as your customers’ interests, engagement or purchase history to create a hyper-personalised email campaign that varies for each person on your contact list. This allows you to use AI to tailor the content that appears for each of your customer segments.
• Maintaining brand consistency: AI can automatically (and quickly!) pull logos, colours, and imagery from your website and turn them into a library of customisable, branded assets available to create emails, social posts, and more. This is a huge timesaver and will help you build content with a consistent look and feel to maintain the integrity of your brand in the community.
• Analysing campaign performance: By reviewing past performance data from emails and social posts, engagement, and customer behaviour, AI can propose enhancements for future campaigns – including new ideas for content, suggesting better times to send or post, or to suggest new content for your website to better tie-in with your email and SMS marketing.
• Campaign planning: AI can automatically generate multi-channel marketing campaigns in minutes, suggesting the best content, channels, and timing for each message.

With AI handling the grunt work, SMB owners can simplify their marketing processes and address many challenges around lack of time, limited marketing expertise, and difficulty selecting the right mix of marketing channels. 

Importantly, your tone of voice can be maintained in every piece of content, ensuring authenticity in the brand personality, so messages don’t sound ‘machine-generated’.

Getting started with AI

Leveraging the power of AI for your business has never been easier than it is today. AI-powered marketing can be a game-changer for side hustlers, solopreneurs and SMB owners. 

With AI acting as your virtual marketing intern, content can be generated, social posts and emails scheduled, and reporting data can be analysed – all in minutes, not hours. 

And the results? Higher engagement leading to more sales and an increase in customer loyalty. And – most importantly – there is more time for you to focus on operating and growing the business.

Time to hire your own digital marketing intern?

By leveraging AI and automation tools to do some of the heavy lifting, business owners can focus on growing, innovating, and doing what they do best. 

Start your journey with AI today and try Constant Contact, the digital marketing intern you never knew you needed! 

Find out more or start a free 30-day trial and take advantage of the limited time offer of 30% off for 6 months using the promo code #SBIZ30.

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