Growth Hacking: AI, Marketing & Automation Workshops at SmallBiz Week 2025

As small businesses across Australia face rising costs, talent shortages, and an ever-evolving digital landscape, SmallBiz Week 2025 returns to the Melbourne Convention & Exhibition Centre (MCEC) on April 29–30, offering essential tools, strategies, and insights to help SMEs navigate these challenges and unlock new opportunities.

Now in its fourth year, SmallBiz Week is Australia’s largest B2B event tailored specifically to the small and medium-sized business sector and free to attend with registration. The event will provide vital support and practical solutions to help businesses thrive in today’s competitive environment. With free registration, this is an event you can’t afford to miss.

Why Attend the Workshops?

At SmallBiz Week 2025, a series of expert-led workshops will focus on key areas of digital marketing, automation, and AI—offering actionable insights and strategies that you can implement right away. Whether you’re a small business owner or a side hustler, these workshops will equip you with the tools to simplify your processes, increase efficiency, and drive business growth.

Here’s a preview of the exciting workshops you’ll find at the event:

Constant Contact Workshops: Streamline Your Marketing with Ease

Join Constant Contact’s marketing experts at SmallBiz Week 2025 for a series of free workshops designed to simplify your marketing processes and supercharge your business growth. Whether you’re just starting with digital marketing or looking to optimise your existing strategies, these sessions will help you:

• Simplify your marketing: Learn how to automate your email campaigns and social media management, saving time and ensuring consistency.

• Create budget-friendly social media content: Master cost-effective content creation techniques that drive engagement and increase your brand’s visibility.

• Boost customer experience: Discover how to leverage automation to improve customer satisfaction and loyalty.

Workshops include:

• Simplifying Digital Marketing with Automation
  Streamline your marketing with easy-to-use tools and automation techniques.

• Getting Started with Digital Marketing Fundamentals
  A step-by-step guide to mastering email marketing, social media, and content creation.

• Winning on Social Media Without a Big Budget
  Learn to convert followers into customers with engaging, AI-powered content.

• The Customer Experience Playbook for Small Business
  Elevate your business with personalised customer experience strategies that drive loyalty and revenue.

Zoho Workshops: Master Automation and Boost Team Productivity

Zoho’s free workshops will teach you how to leverage automation to optimise your workflow, improve customer engagement, and increase sales. With Zoho’s cutting-edge CRM tools and AI-powered features, you’ll learn how to:

• Maximise team productivity: Automate your internal communication and reduce time spent on manual tasks.

• Streamline your sales pipeline: Organise your customer information, automate follow-ups, and close deals faster.

• Enhance customer support: Learn how to manage inquiries effectively, ensuring better satisfaction and retention.

Workshops include:

• Maximise Productivity and Ensure Better Team Collaboration
  Set up a centralised platform for seamless internal communication and collaboration.

• Stop Losing Leads
  Learn to visualise and manage your sales pipeline with automation to increase lead conversion.

• Translate Engagement into Revenue
  Optimise your marketing efforts with automated email campaigns, social media management, and more.

• Win Over Your Customers
  Implement a powerful support system that improves response times and enhances customer loyalty.

Booked Solid Workshops: AI-Powered Solutions for Better Sales and Customer Engagement

Booked Solid’s AI-powered solutions help small businesses never miss a lead again. Their free workshops and sessions will show you how to implement AI chatbots and voice assistants that engage leads, qualify them, and manage bookings 24/7. In these sessions, you’ll discover:

• AI-powered lead engagement: Use intelligent bots to automate customer interactions and improve response times.

• Boost conversions: Learn how automation can help close more deals with fewer resources.

• Streamline your sales process: Automate scheduling and integrate with your existing tools for maximum efficiency.

Workshops include:

• Custom AI Outreach Setup
  Learn how to set up an AI bot tailored to your business needs, designed to engage and convert leads.

• Lead Engagement, Qualification & Management
  Discover how to use AI to automatically qualify leads and keep the sales conversation flowing.

• Calendar Integration & Booking
  Automate booking processes, sync with your calendar, and reduce no-shows.

Why You Should Attend These Workshops

Attending SmallBiz Week 2025 is an invaluable opportunity for small business owners and entrepreneurs to gain knowledge and insights that can transform their operations. These workshops are designed to provide you with practical, real-world strategies that save time, reduce costs, and drive revenue growth. Here’s why you should register today:

• Actionable Strategies: Each session is packed with tools and techniques you can implement immediately in your business.
• Expert Insights: Learn from industry leaders and experts in marketing, automation, AI, and customer experience.
• Networking Opportunities: Meet other like-minded business owners, forge partnerships, and expand your network.
• Free to Attend: The event is free with registration, making it an affordable way to access high-value content and strategies.

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