Protect your brand with a registered trade mark
A registered trade mark is an important asset for a business of any size. It can safeguard your ideas from those of your competitors and…
Why SMEs Should Pay Attention to the $230 Billion Social Media Ad Boom
Social media advertising is booming, and it’s not slowing down anytime soon. According to eMarketer, global social media ad spending is set to surpass $230…
Deloitte Report Shows Australia’s Economy is Recovering but Living Standards Still at Risk
Australia’s economic trajectory for the 2025–2026 financial year is projected to be one of cautious optimism, with real GDP growth expected to reach 2.0%, followed…
ChatGPT Lets Users Buy from Etsy and Shopify: A New Era for Conversational Commerce
OpenAI is turning ChatGPT into more than just a conversational AI, it’s now a shopping assistant. With the rollout of Instant Checkout, U.S. users can…
LinkedIn Launches AI Hiring Assistant Amid 78% Employer Struggle to Fill Roles
LinkedIn has officially launched its first generative AI agent for recruiters, Hiring Assistant, and it’s now becoming available to users across Australia. This marks a…
Hiring, Training, and Tech Top SME Priorities
In 2025, small and medium enterprises across Australia are under mounting pressure to balance workforce strategies with technological transformation. With tight labour markets, accelerating digital…
CommBank’s $900 Million AI Bet Cuts Scam Losses by 76%
Commonwealth Bank has invested an astounding AU$900 million into artificial intelligence (AI)-driven scam detection systems, a strategic decision that has resulted in a 76% reduction…
Winning Local Markets: Smart Community Engagement
Australian small businesses are increasingly recognising the power of community engagement as a strategic tool to build brand loyalty, enhance customer retention, and stimulate growth.…
RBA’s Push to Scrap Surcharges: What It Means for Small Businesses
The Reserve Bank of Australia is moving to overhaul the way Australians pay, with reforms aimed at scrapping card surcharge fees. While consumers are likely…
Staff Shortages? Time to Rethink Your Recruitment Strategy
How to Turn Staff Shortages Into Strategic Recruitment Wins for Your SME Staff shortages have become a defining challenge for Australian small and medium enterprises…