88% of Small Businesses Prioritise Sustainability in 2025

In early July 2025, a striking 88% of small businesses reported placing greater emphasis on sustainability compared to the previous year, according to research conducted by Novuna Business Finance. This significant shift highlights the growing importance of environmental and social responsibility among small enterprises as they navigate an increasingly eco-conscious market.

The study surveyed hundreds of small businesses across various sectors, revealing a clear trend toward integrating sustainable practices into everyday operations. Key findings include:

• 88% of small businesses increased their focus on sustainability compared to 2024.

• Businesses are adopting measures such as reducing waste, cutting energy consumption, and sourcing ethically.

• There is a growing emphasis on green technologies and sustainable supply chains.

Experts suggest that this rise in sustainability focus stems from multiple factors:

• Increasing consumer demand for eco-friendly products and services.

• Stricter regulatory requirements on environmental impact.

• The desire to enhance brand reputation and customer loyalty.

Beyond environmental concerns, many small businesses are also emphasizing social sustainability by:

• Fostering inclusive and diverse workplaces.

• Supporting local communities.

• Ensuring ethical practices throughout their supply chains.

Despite facing challenges like limited budgets and resources, small businesses are leveraging innovative solutions and partnerships to meet their sustainability goals. As the global business landscape evolves, the heightened commitment to sustainability by small businesses marks a promising step toward a greener, more responsible future; their efforts demonstrate the vital role small enterprises play in driving environmental change and setting new standards for corporate responsibility.

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